Do Instagram Influencers Really Buy Followers? 2024

Do celebrities and Instagram influencers really buy followers? It's a question that many of us have asked ourselves, especially if we've ever wondered how these accounts managed to gain such a massive following. But do they actually purchase their followers, or is it all organic growth? 

In this guest post, we will discuss how much truth there is behind the rumors that Instagram influencers purchase followers in order to boost their image. Additionally, we'll look at the techniques to identify fake followers and explain the drawbacks of buying Instagram followers. So, let's get started;

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Importance of Followers for Instagram Influencers:

The world of influencer marketing is constantly evolving and growing. More and more brands are turning to Instagram influencers as an effective way to reach target audiences. Here are some of the reasons why it’s important to have followers when you’re an Instagram influencer:

  • Increased Credibility: A larger number of followers can also give you credibility with potential customers, as it shows that people trust your opinion or advice. 
  • Increased Brand Visibility: Having a larger number of followers gives your brand more visibility and a greater chance of being discovered by potential customers. 
  • Better Engagement: With more followers, you’ll be able to engage with your audience on a deeper level. This will help you create more meaningful relationships with your followers and build a loyal following.
  • Increased Reach: Having a larger number of followers gives you the opportunity to reach a wider audience and spread your message to new audiences. 
  • Builds Trust: When people see that your content is engaging and that other people trust it, they are more likely to trust you as well. This can lead to more conversions and sales.
Having a large following is an essential part of being an Instagram influencer, but it’s only the beginning. It’s important to build relationships with your followers so that you can create content that resonates with them and inspires them to take action.

Don't chase numbers; chase meaningful connections. It's the quality of your followers that matters, not the quantity.

Reasons Why Influencers Buy Followers:

Influencer marketing is a powerful tool in helping brands reach their target audiences, but it can also be used by influencers to make them look more attractive to potential customers. That's why buying followers has become increasingly popular - it's a quick and easy way to boost an influencer's credibility and get noticed

But what are the main reasons why influencers choose to buy followers?

1. To look famous and important 

  • Buying followers boosts an influencer's credibility and attractiveness to potential customers, creating the impression of being well-known and respected in their industry.

2. To enhance social proof 

  • Social proof is an important factor in marketing, as it helps to demonstrate that other people have engaged with a product or person before. By buying followers, influencers can quickly create the appearance of having a large fan base, making their content seem more popular and trustworthy.

3. To get cool brand deals 

  • By buying followers, influencers can create a false impression that they have a wide reach, making them attractive to potential sponsors. 

4. To impress others and gain attention 

  • Buying followers creates the illusion of having greater influence than they actually do. This can lead to more people paying attention to their content and help them to grow their following organically over time.

How to Spot Fake Followers:

There are a few tell-tale signs that can help you spot fake followers: 

  • Suddenly having lots of followers in a short period of time - If the number of your followers suddenly skyrockets, chances are they are not real or engaged with your account. 
  • Low engagement rates - if most of your followers don’t interact with your content, this could indicate that they are fake. 
  • Not getting many likes or comments on posts - if people aren’t engaging with your content, it could be the result of having a large number of inactive accounts following you. 
  • Irrelevant or spammy comments - if many of the comments received on posts are not related to the content, it could be because these accounts are automatically generated. 
  • Sudden drops in followers - if you notice a sudden decrease in the number of followers, it may be because those accounts have been removed by social media sites. 
  • By being aware of these signs, you can start to spot fake followers and take the necessary steps to ensure that your social media accounts are free from any suspicious activity.

Why Buying Instagram Followers Isn't a Good Idea: 

Fake followers offer no real interaction or engagement

  • You can have dozens of followers, but if they don't like, comment, or share your posts, then you may not find those followers to be valuable. 

People might not trust you anymore

  • Once it's discovered that you bought followers, many of your genuine followers may question the legitimacy of your account. They may also think that you're only in it for the numbers and not to build a real community.

Instagram can punish you

  • Instagram has been known to remove any accounts associated with purchased followers in an effort to keep their platform authentic. 

Short-term gain, Long-term ineffectiveness

  • Buying followers may seem like a good idea at first, but it won’t provide you with long-lasting success. Authentic engagement and organic growth are key to keeping your audience interested and invested in your content. 
These are some of the reasons why buying Instagram followers isn’t a good idea. It's important to focus on creating content that your audience will find valuable and engaging, rather than trying to buy their attention or trust.


How often do influencers buy followers? 

  • Research shows that 25 percent of Instagram influencers purchased 15% of their total followers, and every three in four influencers purchased over 10,000 followers. It is important to remember that buying followers does not guarantee success and may even hurt an influencer's reputation if done too often or in an illegitimate way. 

Will Instagram ban you from buying followers?  

  • Yes, Instagram has strict rules against purchasing followers and can take action against any accounts that are found to be engaging in this practice. Buying followers is a violation of their terms of service and could result in your account being suspended or banned.

Is it worth it to buy followers?  

  • No, buying followers will not necessarily help you achieve success as an influencer. Having a large number of followers does not guarantee engagement from those followers, and it could actually have a negative effect on your reputation if done incorrectly.

Wrapping Up:

In conclusion, it's clear that there are many Instagram influencers who buy followers in order to increase their numbers and appear more popular. With the right research, you can find an influencer who has built up a genuine following and is worth investing in. Good luck and thanks for reading!

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